Bringing Voila! Brand Sparkling Waters to Ontario Markets This Spring under a Two-Year Manufacturing Agreement
Highlights:
- Peak Processing, a subsidiary of Althea Group Holdings Limited, partners with Lehua Brands for the production of cannabis-infused beverages.
- Three unique flavours of Voila! Cannabis-Infused Sparkling Water—Watermelon, Cucumber & Mint, and Pineapple & Strawberry—will be available in Ontario this May.
- The partnership is solidified through a Contract Manufacturing Agreement (CMA) effective from March 15, 2024, spanning a duration of two years.
25 March 2024: Althea Group Holdings Limited (ASX:AGH) (‘AGH’, or ‘the Company’), a pioneer in cannabis-based wellness and recreational products, is excited to announce a strategic partnership between its wholly-owned subsidiary, Peak Processing Solutions (‘Peak’), and Lehua Brands. This collaboration under the Voila! Brand is set to introduce an innovative lineup of cannabis-infused sparkling waters to the Canadian market.
Emphasizing a blend of top-tier manufacturing practices with groundbreaking product development, this initiative will roll out three distinctively flavoured Voila! Cannabis-Infused Sparkling Waters, Watermelon, Cucumber & Mint, and Pineapple & Strawberry. Tailored for the wellness-oriented and taste-driven consumer, these beverages will be distributed through the Ontario Cannabis Store (OCS), marking a significant entry into the Ontario market.
Sierra Elaina, CEO from Lehua Brands, expresses enthusiasm about the partnership, stating, “Collaborating with Peak Processing empowers us to bring our vision for high-quality, enjoyable cannabis products to a broader audience. We’re thrilled to introduce Voila! to the Canadian market, a brand that epitomizes our commitment to innovation and wellness.”
Sara Matheson, Peak’s Partnerships Manager, echoes the excitement, noting, “We’re excited to partner with Lehua Brands, bringing their unique cannabis-infused sparkling waters to Canada, with more innovative products on the horizon. This collaboration underscores our shared dedication to pushing the boundaries of the cannabis beverage industry. Together, we aim to offer consumers exceptional experiences, marking a vibrant future for cannabis consumption. We’re looking forward to making a significant impact on the market.”
With the CMA effective as of March 15, 2024, and a term of two years, this partnership between Peak and Lehua Brands not only represents a significant milestone in cannabis-infused beverage offerings but also a leap forward in meeting the evolving preferences of Canadian consumers.